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6 Second Anime Spots
ft. Shohei Ohtani
Project
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Client
Syncron
Tags
2D / Anime
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The Project
Syncron wanted to inspire a new generation of athletes and achievers by connecting its performance-driven ethos with an iconic symbol of dedication. The brand’s vision was to go beyond traditional sports advertising — to create something emotionally charged and culturally resonant that celebrates the relentless pursuit of excellence.
Partnering with Syncron through Common Good, we created a series of anime-styled animations, most of which (except the one above) reimagines baseball superstar Shohei Ohtani as an anime legend. On this page we feature some of the 6-second spots that were part of this campaign, and we'll go over two of the longer animations we created on a separate page.
The approach
Common Good provided us with a series of mini-stories, which we translated into lightning-fast 6 second animations full of excitement. Our visual language was based on detailed colorful painted environment and character design that fused athletic realism with stylized anime exaggeration.
