Truth Initiative

Directed by: Adam & Gus

Truth Initiative is a nonprofit that is dedicated to a future where tobacco and nicotine addiction are things of the past. They partnered with Adult Swim and asked us to create this old school anime inspired animation, epic power-up and limited lipsync and all. In it we see Haru face off with Baron von Oni in what ends up being an unexpectedly short battle that ends with a bang.

Truth Initiative

Credits

Client — Adult Swim / Truth Initiative
Agency — FCC
Director — Adam Calfee, Gus Trauth
Producer — Jorik Feskens

Storyboard — Adam Calfee, Gus Trauth
Character Design — Omar Alsuk, Gene Magora, Gus Trauth
Rough Animation — Jong-ha Yoon, Goyo Moreno, Arnas Habi, Adam Calfee
FX Animation — Lewis Barr
CG artist — Jordan Held
Cleanup & Color — Carla Nillo, Mary Ann, Angelica Dy, Chester John Arceta, Sherwin Beltran, Jurry Costa
Background Layouts — Joy Lyn Asor, Miguel Angel Velez
Matte Background Painting — Surendra Rajawat, Miguel Angel Velez
Compositing — Adam Calfee

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Your story is waiting to be told. Let’s bring it to life.

Truth Initiative