case study

Eos Impedit Eius

August 6, 2020

What are explainer videos? Here’s how an animated explainer video works, and how they’ll help you drive engagement and conversions.

What are Explainer Videos?

Explainer videos are animated videos that help describe your company, your product, or your service in a way that’s visually captivating, concise, easy to comprehend, and on-brand — all in two minutes or less. 

In many cases, explainer videos begin by sharing a challenge relevant to your audience, then present your company and its offering as the solution. It will delve into your offering’s features and benefits and give prospective customers a peek behind-the-scenes of your organization.

Of course, explainer videos aren’t just for businesses targeting buyers. They can also help non-profit organizations describe their causes, government entities break down new laws or resources, or internal communications teams explain new policies to a workforce.

The best explainer videos are engaging and memorable, and keep your viewers riveted so they’ll retain all the info you share. They should also fit within brand guidelines and echo your organization’s brand style and tone. This way, your audience will remember who you are — not just what you do.

By delivering a quick, entertaining, and visually compelling video, you can make sure your message gets across.

“Today, audiences don’t want to simply hear what you do, they want to experience it.
And that’s where Saga come in.”

How Do I Know if I Need an Animated Explainer Video?

If you’ve ever tried to reach an online audience through your website or digital marketing, or you’ve ever been asked, “What does your company do?” or “How does your product work?” then you’ll benefit from an animated explainer video. After all, repeatedly rattling off the same elevator pitch can get, well, a little boring. And, let’s face it, no one wants to read a massive block of text on an organization’s homepage.

An animated video will help you jazz up your explanation and consistently provide prospects with essential highlights. It can also help your sales and marketing teams work more efficiently by ensuring your leads arrive better informed.

If you’re seeking top-of-the-funnel content that will generate brand awareness, foster trust, and leave visitors eager for more, an explainer video will exceed your expectations.

7 Characteristics of a Powerful Animated Explainer Video

A great explainer video will ...

  • Echo your brand visual style and tone
  • Flow seamlessly from one point to the next
  • Tell a story that addresses your buyers’ specific pain points and challenges
  • Clearly describe why your company is the best solution
  • Provide an easy-to-follow summary of your brand and/or offers
  • Capture viewer’s attention with stunning designs and animations
  • Do all of the above in two minutes or less

How to Compare Explainer Video Services

Not all explainer video services are created equal. As you consider your options, you’ll find production companies vary in price, style, and process.

Here at Saga, developing animated videos isn’t merely an add on service — it’s our core  purpose. Our award-winning team of animators and illustrators is passionate about building stunning, one-of-a-kind, animated experiences. Our explainer videos don’t just highlight your mission or features; they captivate audiences through expert storytelling.

When it comes to explainer video services, you get what you pay for. We believe in raising the bar for quality and ensuring that your dollar value goes further with us than anyone else.

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